Adam Bailey

Led the brand refresh process for Harpoon's flagship product, Harpoon IPA, resulting in the first sales increase in six years. Subsequently led the refresh of the entire Harpoon portfolio, applying the principles established with the IPA refresh.

Developed brand packaging and visual principles for Dunkin' Spiked, MBBC's largest product launch to date, achieving over $10 million in sales within its first year and generating 9 billion media impressions at launch. Dunkin' Spiked is now the #1 Hard Coffee Brand in New England.

Led the design of groundbreaking collaborations with partners such as Dunkin', Mike's Pastry, Life is Good, L.L.Bean, and USWNT soccer stars the Mewis Sisters.

Led the design and repositioning of Shed Mountain Hazy IPA, resulting in a 60% increase in the rate of sale over its predecessor.

Rebranded and repositioned the UFO brand family, resulting in a 2% rate of sale improvement for UFO White and a 9% increase for UFO Maine Blueberry in 2024.

Improved design team processes for production, proofing, and product launch support, boosting output while maintaining quality as new brands were added.

Led multiple and significant brand refreshes for the Harpoon and the UFO brand

Developed the Harpoon Back Label program that allowed the brand to talk directly to consumers with engaging brand stories.

Helped launch multiple Harpoon sub-brands and series, including Harpoon Craft Cider, Harpoon Leviathan, and the Imperial series among others.